Rockland Touts Increase In Tourism Economy

Study shows traveler spending rises 15 percent since 2009


County Executive C. Scott Vanderhoef today announced that travel spending in Rockland County has increased by a total of 15 percent in the past two years.

The Economic Impact of Tourism in New York, a study done by Oxford Economics, indicated that Rockland County increased its share of traveler
spending by 7.3 percent in 2010 and eight percent in 2011. With the greatest overall increase in traveler spending in 2011, Rockland now represents 12 percent of total traveler spending in the Hudson Valley. Tourism is a $3 billion industry in the six-county region.  According to the 2011 Oxford study, more than 8,300 jobs are generated by tourism in Rockland County.

The Oxford Tourism Economics study, compiled by Oxford Economics in conjunction with Oxford University, is considered the definitive measurement of the tourism industry. A copy of the study can be viewed online at www.rocklandgov.com.

“In spite of the impact of this ongoing recession, I’m pleased that Rockland has
been able to attract more visitors to our county’s many tourist destinations and increase its share of traveler spending in a relatively short period of time,” County Executive C. Scott Vanderhoef said. “It’s a testament to the work of many who promote our County including the State and County Office of Tourism.  Rockland’s share of the state’s tourism economy has grown exponentially and has been recognized in such a significant way. It’s proof that even in a slumping economy, the tourism industry in Rockland can thrive with an effective marketing campaign that highlights our County’s attractions.”

In 2010, the Rockland County Office of Tourism & Local Development launched its new website, www.rocktourism.com. Its weekly email blast, “Spend this Weekend in Rockland,” was also redesigned and now reaches more than 40,000 email users in the Hudson Valley region and beyond.

“I am delighted but not surprised,” said Harriet Cornell, Chairwoman of the Rockland County Legislature. “Rockland has a vibrant spirit, excellent food and lodging, with many places and events to attract tourists. Its location makes it an ideal place for trippers seeking a respite from Manhattan and a chance to see the beautiful Hudson Valley.”

Shopping is also a big attraction, and that portion of the local economy gets a big boost from visitors.

Watchdog June 13, 2012 at 03:30 PM
Article states that the Tourism Dept email reaches 40,000 people and the Tourism industry has 8300 employees, including CJ MILLER, the $102,000 Tourism director. A good successful turnout for an email blast would be about 10% meaning 4000 people visited which translates to one tourist for every tourism employee.
Watchdog June 13, 2012 at 03:31 PM
I lived here for over 35 years and most times I cannot figure where to go on weekends.
Mike Hirsch June 13, 2012 at 07:07 PM
I cut the grass and then catch some rays in the backyard. That's all I can afford after paying my tax bill.
Michael Nelson June 13, 2012 at 07:53 PM
I agree with most of the people lending their statements, essentially : WHERE ARE THESE JOBS & WHO COMES TO ROCKLAND TO GET AWAY??????
RJ June 14, 2012 at 07:50 PM
I needed to get a Rockland County Tourism Guide for work recently and multiple requests for a copy on the website and multiple phone calls to the office have gone unanswered. I can't see how this department is an asset if a person can't even get a response.


More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something
See more »